Meet the Team
CC Gilmore
Residential Designer
CC’s journey into interior design began unexpectedly. Years ago, a guest admired her home and asked who her designer was. When she replied, “Me,” he insisted she go back to school to study design. Taking his advice, CC enrolled at the American Institute of Design, where she discovered a love for coastal style and expanded her studies abroad in Greece, exploring Mediterranean design.
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With an MBA in Interior Design, CC began her career on Catalina Island, developing a passion for coastal-inspired living. She later moved to Sedona, where she opened her own brick-and-mortar store, a hands-on design lab where clients could see and feel curated products. Building on that success, she relocated to the Arcadia area to be closer to her family and grandchildren. She recently opened Texture and is now welcoming clients throughout Arcadia, Paradise Valley, and the Biltmore area.
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Mykol Fischer
Commerial Designer
With nearly two decades of experience in commercial interiors, Mykol has built a career designing spaces that balance purpose, aesthetics, and longevity. He graduated from IADT Chicago with a degree in Interior Design and has experience working for both interior design firms and showroom environments, giving him firsthand knowledge of both the sales and design sides of the industry. Combined with professional experience outside of design, his diverse background allows him to bring a well-rounded perspective, practical insight, and added value to every project. His portfolio spans everything from boutique office transformations to large-scale commercial developments, each approached with creativity, precision, and thoughtful collaboration.
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At The Design Effect, Mykol believes the best projects begin with strong relationships. By listening first, communicating openly, and guiding clients through carefully curated options, he creates spaces that reflect both their vision and their business goals.
RoseAlee Martinez
Stylist
RoseAlee Martinez is a seasoned home stylist based in Northern Arizona, bringing decades of experience and a refined eye for timeless interiors.
Her career began in New York City, where she worked as a visual merchandiser for renowned brands including Vera Wang and Laura Ashley, as well as the celebrated prop house Golden Oldies. Drawing inspiration from everything from antique flea markets to today's leading design markets, RoseAlee thoughtfully curates spaces that feel both collected and current. Throughout her career, RoseAlee has worked on a diverse range of residential and commercial projects, including television and magazine photo shoots, where she styled everything from complete room settings to intimate vignettes. Her portfolio reflects a signature aesthetic of clean, layered interiors that are thoughtfully composed and effortlessly inviting.
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Known for her collaborative approach, RoseAlee enjoys partnering with clients and creative teams to bring each vision to life. She is a dedicated problem-solver who thrives in fast-paced environments, adapting seamlessly to every project's unique needs. Having worked with clients coast to coast, her depth of experience and attention to detail provide confidence that every project is in capable hands.
Natalie Marschel
Director of Marketing & Connection
Natalie is the Marketing and Sales Coordinator at the company, where she focuses on building relationships with clients, growing the company's presence, and helping connect customers with the services that best fit their needs. With a passion for creative storytelling and meaningful connections, she brings a fresh perspective to marketing while helping showcase the company's vision and exceptional design services. Natalie is committed to creating a welcoming client experience and supporting the continued growth of the company through thoughtful communication, collaboration, and genuine care for every project.
